Like layers of transparency on an overhead projector.

 

#SocialTV Digest - X Factor Judge X-its Analysis

With the announcement that Simon Cowell was making several changes to the line-up of X Factor judges (Nicole and Paula Abdul being the victims) it was inevitable that it would get kicked around various social media channels. After all celebrity gossip is the best kind of journalism. The point of posts like these is also to bring to light and discuss the kinds of behaviors I get to study when I analyze social media conversations at my job.

In this particular story the reactions to the announcements were fairly sentiment free, as people were far more interested in just spreading the news. When there was sentiment it was mostly apathetic towards the event. Which of course is kind of a normal response for the Internet. Conversations around the event were also significantly higher the 2nd day as more individuals picked up and tweeted out the story.

An audience analysis for such a show is always a challenge as you need to separate the fans of the show from the people who just love to hate. There’s also an additional challenge to using real-time analytics to decide who those fans would pick as a replacement judge, as the ones chosen for these kinds of shows are usually non-conventional picks. With that in mind I still look forward to performing this analysis closer to the summer. 

RT @upntweets: When we put men in drag, they’re at least also overweight and dispensing ridiculous, vaguely religious advice. Boycott “W …

RT @eshap: A TV Critic Live-Tweets His First Viewing Of Rob Schneider’s New Sitcom http://t.co/JHKAbwdR #thatsmygringo

RT @TheAVClub: We scour the depths of our music slush pile in the quest for the least essential albums of the year http://t.co/tKJbD6IM

People are going to need a new reason to cry on Sundays RT @Snoodit EXCLUSIVE: ABC Cancels Extreme Makeover HomeEdition http://t.co/BwYuc3m6

So will MillerCoors have to create a similar XFactor/Pepsi experience to counter Budweiser’s new TV show? http://t.co/Q2FIrPOY

RT @NetInsights: Social vs. Search Data - Dan Neely explains how #social can be strategic & predictive | http://t.co/dtWKK1Zp #digiday

RT @NetInsights: Watch CEO Dan Neely talk the future of #media planning with @bmorrisey | http://t.co/dBm47tCY #digiday

RT @NetInsights: From the blog… How important is real-time data? It’s all relative. | http://t.co/q1nyzGfX

RT @NetInsights: From the blog… Measuring Ourselves: What Social Media Thinks about Trendrr’s 20 Social Shows | http://t.co/c3qONRXn